Industry-Leading Viewability and Invalid Traffic Measurement to Provide Global Brands and Agencies Increased Transparency into Immersive Environments on Roblox NEW YORK, May 1, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced a first-to-market integration with Roblox, a global immersive platform for connection and communication. Available for advertising campaigns on Roblox later this year, IAS's Viewability and Invalid Tra ...