Best Buy Forms Retail Media Partnership With CNET
Best Buy(BBY) PYMNTS·2024-04-26 01:01
Best Buy has launched a retail media partnership with consumer technology publication CNET.The collaboration is designed to help brands reach larger audiences of “high intent” shoppers at a time when many consumers are demanding digital integration in their in-store journey, according to a Thursday (April 25) press release.Through the partnership, customers will see “curated content and unbiased editorial advice” from CNET experts in stores, on the Best Buy website and on the retailer’s mobile app. This wil ...