Why Adidas is making people pay up front to enter Yeezy shoe raffles
ADDYYadidas(ADDYY) Market Watch·2024-03-07 00:13

AI has become a buzzy topic recently across many industries, but it’s been used by sneakerheads for years in the form of “bots.” These bots help customers quickly purchase sought-after shoes that are released in limited quantities, often to resell them for a profit on the secondary market. They do this, in part, by enabling buyers to create multiple accounts and improve their chances of not only getting a pair of coveted shoes, but getting many pairs. See... Master your money. Subscribe to MarketWatch. ...