The boss of Kellogg's has been criticised for suggesting poor people should eat cereal for dinner to save money. Chief executive Gary Pilnick made the comments as he described the company's efforts to appeal to under-pressure shoppers during an interview in the US. It comes as Kellogg's, which makes popular cereals including Corn Flakes, Special K and Coco Pops, has been pushing adverts in the US with the slogan: "Give chicken the night off". Mr Pilnick told CNBC: "Consumers are under pressure... so we're a ...