WK Kellogg CEO Gary Pilnick is suggesting that consumers dealing with the high cost of food eat cereal for dinner. His message is landing him in hot water. "We gotta reach the consumer where they are, so we're advertising about cereal for dinner," Pilnick said last week during an interview with CNBC. He said the message is "landing really well" with consumers, who are spending more of their income on food than they have in the last three decades. In 2022, 11.3% of disposable income was used on food, The Wal ...