Report: Meta Plans to Add Advertising to Threads
METAMeta Platforms(META) PYMNTS.com·2024-11-14 06:57

Meta reportedly plans to add advertising to its social media platform, Threads.The company’s Instagram ad unit is spearheading the initiative, and a small number of advertisers will be allowed to publish on the app beginning in January, Seeking Alpha reported Wednesday (Nov. 13), citing a paywalled article from The Information.Reached by PYMNTS, a Meta company spokesperson said in an emailed statement: “Since our priority is to build consumer value first and foremost, there are no ads or monetization featur ...