First-ever gaming activation from America's egg farmers engages gamers through obstacle course gameplay, egg power-ups and in-game recipes.CHICAGO, Nov. 12, 2024 /PRNewswire/ -- The American Egg Board (AEB) announced today the launch of a first-of-its-kind, in-game activation exclusively in Roblox, an immersive gaming and creation platform: a "Tower of Eggs" pop-up filled with a dozen delicious egg recipes.Featured in popular Roblox obby (obstacle-course) games now through February 5, 2025, it's an uneggspe ...