IAS Provides Advertisers End-to-End Coverage Across TikTok's New Placements Including Profile, Search, Following Feeds, and TikTok Lite NEW YORK , Oct. 8, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced an expansion of Total Media Quality (TMQ) for TikTok. IAS will now provide Viewability, Invalid Traffic (IVT), and Brand Safety and Suitability Measurement for advertisers across TikTok's newly available ad placements withi ...