IAS EXTENDS QUALITY ATTENTION™ PRODUCT TO PUBLISHERS TO DRIVE YIELD AND MAXIMIZE REVENUE
Integral Ad Science (IAS) Prnewswire·2024-10-03 20:00
Quality Attention™ Provides Publishers and SSPs with Actionable Attention Metrics that Enable a Greater Demonstration of Value to Advertisers NEW YORK, Oct. 3, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the availability of its Quality Attention™ measurement product for publishers and sell-side platforms (SSPs). IAS Quality Attention metrics and scores, previously only available to advertisers, empower publishers with ...