Amazon Tops Internal $1.8B Target For Upfront Ad Revenue In First Year Of Prime Video Push
Target(TGT) Deadline·2024-09-27 05:01
Amazon is on track to exceed the tech giant’s internal target of $1.8 billion in upfront video advertising commitments, a person familiar with the financials has confirmed to Deadline. The strong buy-in from advertisers follows a move last January by Prime Video to start running ads on all film and TV titles in the U.S. and nine other countries, except for subscribers willing to pay extra to avoid ads. The streaming service hosted its first upfront event in New York during the traditional mid-May corridor ...