Starbucks ditches ex-CEO Howard Schultz's dream of selling Italian brand Princi
SBUXStarbucks(SBUX) New York Post·2024-09-27 04:01

Starbucks will no longer sell an Italian brand of baked goods at most of its high-end cafes — scrapping the beloved label introduced by the company’s former CEO Howard Schultz.The Seattle-based coffee chain will phase out the Princi line of pastries and other baked goods from menus at its eight Roastery and Reserve locations in the US and China, according to an internal memo obtained by Bloomberg News.There was no timeline given for the phase-out, which was decided by the company before Brian Niccol took ov ...