Strategic Investment Allows for an Enhanced End-User Experience and added value for its advertisers July 30, 2024 – Düsseldorf, Germany – trivago, a leading global hotel search platform, is pleased to announce their strategic investment in Holisto, an AI-driven travel tech platform that serves as a hotel rate aggregator and white-label booking engine provider. With this investment, trivago aims to expand "trivago Book & Go" to all its advertising partners enhancing conversion rates and user consistency in t ...