Quality Attention™ Expands Coverage and Improves Accuracy of Correlation Between Attention Scores and Business ResultsNEW YORK, July 30, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the expansion of its Quality Attention™ measurement product, adding support for mobile in-app environments. Quality Attention is the first measurement product to unify media quality and eye tracking with machine learning to deliver proven re ...