Olympic marketing deal hopes to meet young fans where they are—on Roblox
Roblox(RBLX) Techxplore·2024-07-23 01:20
This article has been reviewed according to Science X's editorial process and policies . Editors have highlighted the following attributes while ensuring the content's credibility: The gaming platform Roblox is displayed on a tablet, Oct. 30, 2021, in New York. Credit: AP Photo/Leon Keith, File The Olympic world's ever-expanding quest to draw in young fans is meeting them where they are—on Roblox. The U.S. Olympic team and NBC are collaborating with the kid- and teen-friendly gaming platform to produce a ...