CarMax: Click-and-Mortar™ Vehicle Buying Is on the Rise
KMXCarMax(KMX) PYMNTS.com·2024-06-22 03:07

The majority of consumers now seek out both digital and physical channels in their car buying journey, according to CarMax, and this omnichannel adoption continues to grow. The used vehicle retailer shared on a call with analysts Friday (June 21) discussing its first-quarter fiscal 2025 financial results that, while most consumers still complete their car purchase in stores, digital engagement has become the norm. “We continue to see ongoing adoption of our omnichannel retail experience, approximately 57% o ...