Exhibit 99 Investor Relations Contact: Media Contact: Jennifer Larson Dave DeCecco (617) 368-5152 (914) 261-6572 jennifer.larson@bostonbeer.com dave.dececco@bostonbeer.com BOSTON BEER REPORTS THIRD QUARTER FINANCIAL RESULTS BOSTON (October 24, 2024) -- The Boston Beer Company, Inc. (NYSE: SAM), today reported financial results for the third quarter ended September 28, 2024. Key results were: Third Quarter 2024 Summary: • Depletions decreased 3% and shipments decreased 1.9% • Net revenue increased 0.6% to $6 ...